& PRODUCT DESIGN
MOZ.COM CREATIVE DIRECTION
In the fast pace world of the tech industry, a Company can find itself with a multitude of products that their users may not know about but would benefit from utilizing. This was the case in the meteoric rise of the young SEO tools company Seomoz.org. I was tasked with the redesign and setting the tone visually in the marketing of the menagerie of tools our users knew and loved. When the time came to rebrand to what became Moz.com we realized our users would benefit from a refind umbrella brand.
Moz was going to be our parent brand that included the subbrands Moz Local, Search, Content, and Social.
Each of the sub-brand needed to have the ability to be marketed on their own while at the same time be linked to the umbrella brand that established trust with our customers.