MOZ BRAND EXPERIENCE 

THE

COMPANY REBRAND 

 I had the awesome opportunity to lead the rebranding effort of the then SEOmoz.org to Moz.com. 

BUILDING

BRAND LOYALTY

TAKING THE TIME TO DELIGHT

I have a passion for taking the time to understand the user and what will resonates with them. With that information, I can not only meet their expectations for a product, but I can exceed and surprise them. 

When a company takes the time to delight their customers, that enthusiasm is shared and a relationship is built that will stand the test of time. 

SCOPE OF WORK

DISCOVERY & STRATEGY
  • Baseline Evaluation

  • Research

  • Branding Strategy

  • Experience Strategy

  • Production Planning

 
BRANDING 
  • Branding Strategy

  • Visual Identity and Assets

  • Lettering

  • Collateral

  • Brand Guidelines

INTERFACE DESIGN ​​
  • Wireframing and Prototyping

  • UI Kits and Pattern Libraries

  • Visual Design

  • Responsive Design

OTHER COOL PROJECTS